Comcast enhances the live sports viewing experience with new interactive features on Xfinity X1, including Xfinity Odds Zone for viewing live odds from DraftKings and an immersive sports experience for easier access to live sports content.
Comcast Introduces Interactive Experiences for Xfinity X1 Platform
( Credit to: Corporate )
Comcast has unveiled new interactive features for its Xfinity X1 platform, designed to enhance the live sports viewing experience for customers. With a focus on providing convenience and engagement, these features include Xfinity Odds Zone and an immersive sports experience. Let's delve into the details of these exciting additions.
Firstly, Xfinity Odds Zone allows X1 customers to view live odds from DraftKings directly on their TV screens while watching major sports games and events. This on-screen companion experience provides quick and easy access to betting information and the ability to place wagers on the DraftKings Sportsbook app without taking their eyes off the main screen. Launching during THE PLAYERS Championship, Xfinity Odds Zone will be available for other sporting events such as the NCAA tournaments, NBA and NHL Playoffs, MLB and NFL regular seasons.
John Dixon, Senior Vice President of Entertainment at Comcast, expressed his enthusiasm about the collaboration with DraftKings, stating that there is no better way for sports fans to track in-play odds than alongside the live event. With Xfinity Odds Zone, customers can view odds directly on their TV screens, side-by-side with the live coverage. To place bets, customers can scan a QR code that will add the wager to their DraftKings bet slip on their mobile device, where they can complete the transaction. Xfinity Odds Zone will be integrated within the existing Sports Zone app on X1, a popular companion experience used by millions of X1 customers to find and watch live sports, view real-time scores and stats, and more.
Enhancing the Live Sports Experience with Immersive Features
In addition to Xfinity Odds Zone, Comcast is introducing a new interactive sports experience on X1, starting with THE PLAYERS Championship. This feature aggregates all live coverage from NBC, Golf Channel, Peacock, PGA TOUR LIVE on ESPN+, and the TOUR's free ad-supported streaming TV (FAST) channel in one place, along with new interactive features. By simply saying "THE PLAYERS" into their voice remote, customers can access an interactive course tour of all 18 holes of the Stadium Course at TPC Sawgrass, a dynamic scorecard showing how the course is playing in a given round, and a live leaderboard with tee times and in-progress round-by-round scoring. The experience also provides curated news and highlights from NBC, ESPN, and the PGA TOUR FAST channel. Customers can even launch Xfinity Odds Zone from this interactive sports experience, allowing them to quickly access the latest tournament odds and place bets via the DraftKings mobile app.
Vito Forlenza, Vice President of Entertainment Apps at Comcast, highlighted the partnership with THE PLAYERS Championship as an opportunity to showcase the power of their platform in providing a seamless viewing experience for customers across multiple networks and streaming services. He emphasized the company's commitment to experimenting with new features and functionality that enhance the modern-day viewing experience, especially as the sports landscape continues to evolve.
Comcast Business is also proud to be a partner of THE PLAYERS Championship. Eileen Diskin, Chief Marketing Officer of Comcast Business, expressed excitement about bringing this immersive experience to sports fans and emphasized their commitment to serving business leaders on and off the golf course.
Conclusion
Comcast's introduction of these interactive experiences on the Xfinity X1 platform demonstrates their dedication to enhancing the live sports viewing experience for customers. With Xfinity Odds Zone, sports fans can view live odds and place bets without taking their eyes off the action. The immersive sports experience provides a centralized hub for all live coverage and interactive features, making it easier than ever to access and enjoy live sports. Comcast's commitment to innovation and partnerships with leading organizations like DraftKings and THE PLAYERS Championship solidify their position at the forefront of the evolving sports landscape.