Ottawa Tourism is strategically targeting major association congresses and leading sporting events to attract diverse audiences, enhance the city's appeal, and deliver economic benefits to its partners. By showcasing its event infrastructure and long-term event solutions, Ottawa is positioning itself as a destination that can cater to a wide range of event opportunities.

Maximizing Tourism Benefits by Aligning Major Association Congresses with Leading Sporting Events

( Credit to: Cimunity )

Ottawa Tourism is taking a new approach to attract visitors to the city by aligning its focus on major association congresses with leading sporting events. By bringing together diverse audiences, stakeholders, sponsors, and organizations, Ottawa aims to enhance its appeal and deliver more events, ultimately maximizing the benefits for its partners.

( Credit to: Cimunity )

To support this strategy, the Ottawa Tourism team will be showcasing the city's event infrastructure and ability to deliver long-term event solutions at various events beyond the sector. These events include Sport Accord in Birmingham, UK, where Ottawa Tourism will continue to build relationships and seek new opportunities with international sport federations. Additionally, Ottawa's Mayor will be part of the speaking panel at SportsPro Live in London, UK, just a few days after completing the London Marathon as part of an international trade mission. Lastly, Ottawa will participate in the Sport Event Congress in Winnipeg, Canada, which brings together national sport organizations, municipalities, and suppliers with a focus on Canada's $7.4 billion sport tourism industry.

Lesley Pincombe, Vice President of Meetings & Major Events at Ottawa Tourism, emphasized the synergy between association conferences and major sporting events. Both types of events have long lead times, city-wide impact, long-term legacies, and high profiles, making them an ideal combination for strategic targeting as a destination marketing organization. This partnership approach has already proven successful for Ottawa, especially considering that many major sporting events have associated conferences or noteworthy supplier and stakeholder events. Now, Ottawa is expanding on this strategy to further capitalize on its success.

By aligning its focus on major association congresses with leading sporting events, Ottawa Tourism is positioning itself as a destination that can cater to a wide range of audiences and offer a variety of event opportunities. This approach not only enhances the city's appeal but also brings economic benefits to its partners and stakeholders. With its strong event infrastructure and commitment to delivering exceptional experiences, Ottawa is poised to attract even more visitors in the future.